Powered by AI. Benchmarked against your sector. Built to show you exactly where your CX is winning, where it's costing you, and what to do about it.
Native to your CCaaS & CRM · Built for contact centres at scale · Free to join.
Trusted by global enterprise CX teams
The Problem
Traditional VoC platforms are expensive, rigid, and disconnected from outcomes. You collect feedback. It goes into a dashboard. A report gets made. Nothing actually changes. Nobody can tell you whether any of it moved the needle commercially.
Worse, you have no idea how you compare to anyone else. You're making expensive CX decisions in a vacuum, with no competitive context and no financial accountability.
Every review is independently verified by Gartner. These are real enterprise CX leaders, not marketing copy.
The Solution
VoC⁴ isn't a better version of what you already have, it's a different category, built around four principles that change how you hear, understand, and act on the voice of your customers.
Force 01: ROI-Led Outcomes
Feedback without impact is just noise. VoC⁴ turns insights into measurable economic results your CFO will appreciate.
Force 02: Precision Pricing
Legacy VoC is bloated, overpriced, and mostly unused. VoC⁴ is modular, lean, and cost-justified from day one.
Force 03: Built for AI
VoC⁴ doesn't just plug into AI. It amplifies it. Raw feedback becomes real decisions, in seconds.
Force 04: Shared Intelligence
Customer data. Operator knowledge. Market dynamics. No other VoC platform brings all three together.
AI and VoC
AI is transforming customer experience at an extraordinary pace. But here's the uncomfortable truth: even the best models infer intent, sentiment, and success based on patterns, not truth. Your customers, on the other hand, will tell you exactly how they felt — if you ask.
AI has genuinely transformed the analysis layer. Organisations can now process thousands of open-ended responses in seconds, extract themes from call transcripts, detect sentiment across channels, and surface emerging patterns before they become problems.
That's real. That's powerful. VoC⁴ uses all of it. The opportunity isn't to replace VoC with AI — it's to make VoC dramatically more powerful with it.
The only person who knows how an interaction felt is the person who had it. AI can summarise a conversation, predict next actions, and generate empathy at scale — but none of that guarantees the experience actually worked.
Without structured listening, organisations risk building beautifully optimised experiences that customers quietly abandon. Structured VoC isn't optional. In the AI era, it's more important than ever.
The right architecture for enterprise VoC
Foundation Layer
What your organisation decides to measure, and why. Not probabilistic. Not left to inference. Defined, governed, and owned by leadership.
Combined
Intelligence Layer
What AI does with that foundation. Faster, deeper, more actionable insight than was possible even a few years ago — because the data underneath it is structured.
The result: leverage without chaos.
Faster decisions grounded in consistent, auditable, trustworthy data. Structure gives you control. AI gives you acceleration.
The Network Rule
A benchmarking network only works if everyone is measured the same way. So the price of entry to VoC⁴ isn't money, it's a commitment to include at least one standardised baseline question in every survey you run.
Choose NPS or CES, or include both. Either way, that shared data point is what makes your benchmark real, a precise, apples-to-apples comparison against every other company in your sector. Members who include both get richer benchmarks across more dimensions.
Live. Interactive. Yours to explore.
Filter by sector, region, channel, company size, or AI vs human, on the fly, in real time. Drill into what's driving your score, not just what it is. Full benchmarking access opens once the network reaches a meaningful data threshold.
Ask whatever else you like on top. The baseline is the only non-negotiable, because without it, the network means nothing.
Beyond benchmarking, powered by AI
VoC⁴ doesn't just show you how you score versus your sector. It shows you what's driving it.
AI correlates your customer feedback with external signals, economic indicators, sector trends, inflation, employment data, to separate the factors inside your control from the ones that aren't. That's intelligence no traditional VoC platform offers.
The VoC⁴ baseline, choose one or both
Transactional metric
"How easy was it to resolve your issue today?"
Customer Effort Score · 1–5 scale *
Relationship metric
"How likely are you to recommend us to a friend or colleague?"
Net Promoter Score · 1–5 scale *
Why we recommend a 1–5 scale for benchmarking
The platform is fully flexible, use any scale you like for your own surveys. But for the benchmarking baseline, a 1–5 scale produces equivalent data quality to longer scales while working cleanly across every channel: a single keypress on IVR, one tap on mobile, one digit in SMS. It also reduces cognitive load, which means more accurate responses from real customers in real moments.
Read the research note on cxindex.com →Include both and unlock richer benchmarks, transactional and relationship data compared against your sector peers.
Members also share two data points at onboarding, industry sector and company size (SMB, Commercial, or Enterprise). This places you in the right peer group immediately so your benchmarks are meaningful from day one.
Pricing
No enterprise contracts. No seat-based bloat. You pay for what you use, and nothing else.
Interaction pricing bands — scales down as you grow, never up
A trigger is any event that fires a survey request, regardless of whether the customer responds. You pay for reach, not just replies. All pricing available in USD · EUR · GBP.
What counts as a trigger
A trigger is any event that fires a survey request — regardless of channel, survey type, or audience. Customer experience, employee experience, or outbound campaign. The pricing model is identical across all three.
Customer Experience
Post-call CSAT, NPS, CES surveys. Relationship surveys. Digital feedback. Triggered by call completion, ticket close, or campaign event.
Employee Experience
Agent satisfaction, pulse surveys, engagement feedback. Because happy employees deliver better customer experiences — and we have strong tools for both sides of that equation.
Outbound Campaigns
Email and WhatsApp outbound survey campaigns. Relationship surveys, NPS programmes, and targeted feedback initiatives — all on the same trigger-based model.
Power-up modules
Founding members pay a flat monthly fee per module. Growth tier customers pay a percentage uplift on their trigger spend — which becomes cheaper than the flat fee once you're past ~13,000 triggers per month. A natural and logical reason to upgrade.
From feedback to revenue.
VoC⁴ automatically identifies your promoters and, at exactly the right moment, invites them to leave a review on Google, Trustpilot, G2, or any review platform you choose. You pay $0.30 per redirect — straightforward, predictable, no hidden conditions.
In the era of AI-powered search and answer engines, review signals are more valuable than ever. One genuine review from a real customer is worth multiples of the redirect fee in organic search and AEO visibility.
All your feedback in one place.
Surveys capture what customers say when you ask. Social listening captures what they say when you don't. VoC⁴ monitors your brand across the major social channels and surfaces unsolicited customer signals alongside your structured feedback — giving you a complete picture of customer sentiment, not just the part you directly solicited.
Solicited and unsolicited feedback together, in a single dashboard. That's the complete voice of your customer.
Ecosystems
When you work in Five9, you get VoC⁴ Five9. In Salesforce, VoC⁴ Salesforce. The same powerful platform, purpose-built for each ecosystem you already use.
Commerce
Enterprise
VoC⁴ is built on deep enterprise VoC expertise. CCEP, Sainsbury's, and Teleperformance chose CX Index — the platform VoC⁴ is built on — because it delivers at enterprise scale without the bloat, the consultancy dependency, or the opaque pricing of legacy vendors.
If you're running a large-scale contact centre operation and want to discuss what VoC⁴ Enterprise looks like for your environment, we'll put together a custom proposal. Negotiated trigger rates, all modules included, dedicated onboarding, and full SLA documentation.
ISO 27001 certified. Enterprise-grade security built in from day one — not bolted on.
GDPR compliant. Data residency, DPA documentation, and privacy compliance handled.
Dedicated onboarding and support. A named contact, not a ticketing queue.
Custom trigger rates. Negotiated pricing at volume — no published ceiling on what we can offer at scale.
Trusted by enterprise CX teams
Coca-Cola Europacific Partners
One of the world's largest consumer goods companies, running contact centre VoC at global scale across multiple markets.
Sainsbury's
The UK's second-largest supermarket, using CX Index to measure and improve customer experience across millions of interactions.
Teleperformance
The world's leading BPO, with 500,000 contact centre agents globally. Now deploying VoC⁴ across their client operations.
Considering switching from Qualtrics or Medallia?
We've put together honest, detailed comparisons so you can make an informed decision.
Founding Members
The first 100 companies to join VoC⁴ get 5,000 triggers per month free, permanently. Claim your spot before they're gone.
Claim Your Founding Spot
Fill in your details and we'll have you live within one business day. No card needed.
🔒 Private. We never share your details. · Founding spots are limited.
VoC⁴ is designed for contact centres, BPOs, and customer service operations generating sufficient interaction volume for statistically valid benchmarking. A meaningful NPS or CES score requires adequate sample size, which is why the 5,000 trigger threshold exists.